The Hunger Project

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Creative Brief

Project: Social Cause Posting for Instagram

Product/Client: The Hunger Project (www.thp.org)

A lot of us choose to live in a closed environment—we’re lucky enough to have the freedom to fully embrace events around us, or turn a blind eye. Ongoing problems are often overshadowed by new trending ones. However, it still stands that a large percentage of people around the world don’t have access to clean drinking water or sustainable food sources.

I attempted to illustrate my social issue by stressing how often we take things for granted and overlook those who are truly suffering. Sometimes we all get tunnel vision and forget how lucky we really are.

What are we trying to accomplish?

• Stronger awareness and support

Who are we trying to influence?

• Those who are able to give/ help spread awareness
• Specific focus on men & women 16-65

What do they think now?

• A general awareness

What do we want them to think?

•   I need to donate now
•   I need to see what else I can do
•   I need to inform others
•   I need to take this higher

Why should they think this way?

• Human decency, empathy, and equal treatment

How will this be communicated?

• Through social media using common eye-catching images that have an added shock factor
• Link to support cause in post